Different audiences will hava different readings, polysemic readings. Therefore, like the Afterschool, Brick and Disturbia trailers the intended audiences will accecpt the intended meaning that is required for the audiences by the producers and directors, this is a preferred reading.

Whereas, THE Negioted reading, the audience may accecpt the murder and the confusion within the trailer but may be prepared to argue about the representaion of women at the same time. This can be presented in the three thrailers that I am researching Afterschool, Brick and Disturbia in my research investigation.